Here’s to strong women. May we know them. May we be them. May we raise them.
Attracting attention and interest to sustainable and ethical fashion has been the course of action for some amazing women, who’s effort in the fight for fairer ethics and kinder environmental treatments in the fashion industry certainly stand out. Whether these women are actors, entrepreneurs or designers they are all inspirational slow fashion advocates who spend their time and influence spreading the word of sustainable and ethical fashion to the masses.
Emma Watson – Slow Fashion Advocate
Using her celebrity for the greater good, Emma is taking advantage of her position to promote and raise the question of slow fashion by promoting the issue on social media and in interviews. She even created an Instagram account to document the behind the scenes on her most recent press tour with most of the posts are strictly dedicated to showing off her new sustainable style and informing her followers more in depth of the story behind each garment. This is done in collaboration with the idea agency Eco Age who verify the sustainability of each garment, making it easy for her followers to gain insight and interest. For Emma, it was the documentary ‘The True Cost‘ that opened her eyes to the issues that lie behind fast fashion and we can for sure not wait to see lies ahead in her slow fashion endeavours!
“You may have noticed me talking about my clothes recently – I’m trying to be conscious about where my clothes come from and also about the people who make them. Just in case you wondering!“
Emma image attribution: By David Shankbone (Emma Watson) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons]
Livia Firth – Slow Fashion Advocate
“But while human kind continues to treat fashion as a frivolous side line, it pollutes and squanders with impunity. In pursuit of selling fast and furiously, it can transgress ecological boundaries and leave social justice in tatters.”
Founding one of the most prominent sustainable and ethical idea agencies, Eco Age, together with her brother in 2008, Livia is using the agency and her influence to voice her concern on the issues of fast fashion, animal welfare and ethical consumption. She has together with Eco Age created some groundbreaking slow fashion challenges such as the Green Carpet Challenge which has attracted the participation of brands such as Chopard, Net-A-Porter, Prada and Calvin Klein. For instance, in 2016 a lot of attention was brought to the cause when Calvin Klein dressed Emma Watson, Lupita Nyong’o and Margot Robbie in sustainable garments for the Met Gala as part of the challenge. Livia is also fond of promoting the 30 Wear Challenge, challenging all of us to only buy what we can commit to wearing at least 30 times -which can be harder than it seems at times. Onwards and upwards seems to be her motto, both when it comes to herself and in promoting other slow fashion advocates!
Livia Firth image attribution: Di Nicogenin [http://www.flickr.com/photos/nicogenin/3911181685/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=7887321]
Stella McCartney – Slow Fashion Advocate
One of the pioneers in vegan and sustainable fashion, Stella launched her own brand ‘Stella McCartney‘ in 2001. A life-long vegetarian, Stella has always been committed to using no fur or leather in her collections but has during recent years also become more outspoken on the lack of ethics and sustainability in fashion. She is actively working together with Kering to promote the Environmental Profit & Loss, created to help fashion brands calculate their environmental impact in their production and supply chain, and in 2016 the brand released their first copy for the full calendar year 2015. With Stella bringing sustainability into all aspects of her work, she has recently created an environmentally friendly viscose sourced from a Swedish forest and recently challenged Adidas for whom she designs to create an entirely vegan Stan Smith shoe. With Stella’s grand vision of a kinder fashion industry, it’s thrilling to see how many slow fashion advocates she can inspire to come out to fight by her side.
“I find the fashion industry on the whole pretty old-fashioned. Technology and innovation completely inspire me. Fashion is getting away with murder, and it needs to be answerable.”
Stella McCartney image attribution: By Foreign and Commonwealth Office [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
There are so many that we’d like to add to this list but first of all we would love to know, who are your favourite Slow Fashion advocates?